Free sector track · Art. 4 AI literacy

EU AI Act for Marketing & GenAI

Marketing teams are the heaviest GenAI users in most organisations, and this track gives marketing, growth, content and creative staff the Article 4 literacy they need — when synthetic content must be labelled, where persuasion crosses the Article 5 line, and how to run GenAI tools safely at campaign speed.

Marketing, growth, content & creative teams using GenAI2.5h · self-paced5 modulesPass mark 80%Free · certificate of completion

Syllabus · 5 modules

20 lessons · each module ends with a short check
1Why marketing is in scope4 lessons · 30 min
  1. The risk ladder, seen from marketing7 min
  2. Deployer — until you're not5 min
  3. Article 4 — why you're taking this course5 min
  4. The dates that matter8 min
  5. Module check · 5 questions5 min
2Transparency for synthetic content (Art. 50)4 lessons · 30 min
  1. Chatbots and AI agents — Art. 50(1)5 min
  2. Machine-readable marking — Art. 50(2)8 min
  3. Deepfakes — the Art. 50(4) disclosure duty6 min
  4. Labelling in practice — and the UCPD trap6 min
  5. Module check · 5 questions5 min
3The manipulation red lines (Art. 5)4 lessons · 30 min
  1. Manipulation and deception — Art. 5(1)(a)7 min
  2. Exploiting vulnerability — Art. 5(1)(b)6 min
  3. Emotion recognition — banned there, high-risk here7 min
  4. The adjacent rulebooks — GDPR and the DSA5 min
  5. Module check · 5 questions5 min
4Working with GPAI tools4 lessons · 30 min
  1. What the model provider owes — Art. 538 min
  2. Copyright, hallucinated claims and brand safety7 min
  3. Confidentiality — what never goes in a prompt5 min
  4. Prompt-to-publish workflows and the tools register6 min
  5. Module check · 5 questions5 min
5Marketing AI governance that scales4 lessons · 30 min
  1. A team policy that actually works7 min
  2. Watching the high-risk edges6 min
  3. If you do deploy high-risk — Art. 26 in brief5 min
  4. Penalties — and the upside7 min
  5. Module check · 5 questions5 min
Final assessment

8 questions drawn from a bank of 24

Answers are checked on our server when you submit, so the certificate means the same thing for everyone. You need 7 of 8 (80%) to pass. If you don’t pass, you can try again straight away with a new set of questions.

Topics

Transparency & deepfake labelling (Art. 50)Manipulation & dark-pattern red lines (Art. 5)GPAI vendor due diligence (Art. 53)Hallucinated claims, copyright & confidentialityTeam policy, penalties & the Art. 4 literacy duty

What you get

  • A hash-sealed certificate of completion — “EU AI Act Marketing & GenAI — Certificate of Completion” — with a public verify URL.
  • A training record your employer can count towards its Art. 4 AI-literacy duty; if your employer has a Veritome workspace, you can choose to share it to their AI literacy register.
  • Your progress saved as you go, on any device, with a one-time email sign-in link and no password.

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Enrol — it’s free

Finish the course and get a hash-sealed certificate of completion with a public verify URL.

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2.5h · 5 modules · self-paced
Certificate
Of completion, checkable online
Language
English